Posts by Gretta Corporaal

New research project iWork: investigating the Future of Work and Organizing in the Digital Platform Economy

4 June 2019 0

How digital technologies are implicated in profound changes in the nature of work has been a topic of much interest in the past years. One realm of high-skilled ‘knowledge work’, historically conducted by full-time professionals in the office, is increasingly technology-mediated and executed by remote independent contractors. Platforms operating online labor markets are the harbingers… Read More »

Intermediaries should be worried about the platform economy

22 January 2019 0

Online labor markets for professional knowledge work is growing 30% a year. Established intermediaries, brokers and staffing agencies should be concerned about this, according to Dr. Gretta Corporaal (Oxford Internet Institute, University of Oxford). “When the media reports about the gig economy of platform labor, they often talk about low-skilled, low-paid platform labor, such as at… Read More »

6 dimensions of value: Comparing platform versus agency-based sourcing

26 September 2017 0

PublicDomainPictures/Pexels (CCO) Firms have been using temporary staffing agencies to find and hire temporary workers for short-term assignments since the 1940s. Temporary workers were initially used to cover for their in-house employees when on leave. Yet, many firms today use agencies to hire temporary workers as part of their flexible workforce. Agencies provide value to… Read More »

How the Fortune 500 experiment with platform adoption

14 June 2017 0

Organizing for successful platform adoption: Part 2 PublicDomainPictures/pixabai (CCO) Large corporations are starting to realize the benefits of leveraging online platforms to access freelancers on an on-demand basis. However, they are also presented with new challenges around how to organize for successful platform adoption? In part One of this blog I’ve drawn upon innovation literature to… Read More »

Preparing for successful platform adoption: Part One

17 May 2017 0

What does innovation literature predict about the organizational challenges of adopting online freelancing platforms – and how to address them?  TeroVesalainen/pixabai. (CCO) Digital technologies have fueled a new wave of outsourcing opportunities where firms leverage online labour platforms to access freelancers on and on-demand basis. These developments inform estimations that in the coming years, 80%… Read More »

Organizing with on-demand freelancers in the platform economy: Part Two

25 April 2017 0

What challenges do organizations face when adopting online freelancing platforms as part of their business models? annawaldl/pixabay. (CCO) Digital technologies have enabled the rise of online labour platforms that transform contemporary organizations and the way work gets done. In Part One of this blog, I introduced a typology of online labour platforms and described the motivations… Read More »