Posts by Gretta Corporaal

6 dimensions of value: Comparing platform versus agency-based sourcing

PublicDomainPictures/Pexels (CCO) Firms have been using temporary staffing agencies to find and hire temporary workers for short-term assignments since the 1940s. Temporary workers were initially used to cover for their in-house employees when on leave. Yet, many firms today use agencies to hire temporary workers as part of their flexible workforce. Agencies provide value to… Read More »

How the Fortune 500 experiment with platform adoption

Organizing for successful platform adoption: Part 2 PublicDomainPictures/pixabai (CCO) Large corporations are starting to realize the benefits of leveraging online platforms to access freelancers on an on-demand basis. However, they are also presented with new challenges around how to organize for successful platform adoption? In part One of this blog I’ve drawn upon innovation literature to… Read More »

Preparing for successful platform adoption: Part One

What does innovation literature predict about the organizational challenges of adopting online freelancing platforms – and how to address them?  TeroVesalainen/pixabai. (CCO) Digital technologies have fueled a new wave of outsourcing opportunities where firms leverage online labour platforms to access freelancers on and on-demand basis. These developments inform estimations that in the coming years, 80%… Read More »

Organizing with on-demand freelancers in the platform economy: Part Two

What challenges do organizations face when adopting online freelancing platforms as part of their business models? annawaldl/pixabay. (CCO) Digital technologies have enabled the rise of online labour platforms that transform contemporary organizations and the way work gets done. In Part One of this blog, I introduced a typology of online labour platforms and described the motivations… Read More »

Organizing with on-demand freelancers in the platform economy: Part One

To understand the future of work we need to explore the diversity of platforms and how they are used in the modern economy. Widjaya Ivan/Flickr. (CC BY-NC-SA 2.0) In the platform economy, digital technologies enable a wide range of interactions. You’re probably familiar with sharing economy platforms such as Uber and Airbnb. But probably lesser… Read More »